Barceló Hotel Group and Daniel Chong put Illetas on a T-shirt

Three coasts, three T-shirts

The thought behind the collection is seasonal. A change of season need not mean saying goodbye to sunny days, and on some coasts the fine weather simply carries on into autumn. So the edition takes the views and surroundings of three hotels of the group, Barceló Punta Umbría Mar in Huelva, Barceló Illetas Albatros on Mallorca and Barceló Benidorm Beach, and turns each of them into an illustrated design for the most basic garment of the season, the T-shirt.

Behind it lies an old habit of travellers, bringing a place home. The edition picks up the emotional side of the holiday souvenir and reworks it through illustration and references to the landscape, so that a stretch of coast can be worn on an ordinary weekday in town.

The Mallorca design: a cove at Illetas

On Mallorca the inspiration is Barceló Illetas Albatros, which looks over the Mediterranean from the south-west of the island, a few kilometres from Palma. The hotel has direct access to a small cala with turquoise water, and the design sets out to catch the brightest side of the island and its particular way of living beside the sea.

Illetas lies on the western shore of the Bay of Palma, in the municipality of Calvià. If the T-shirt makes you want the real thing, our guide to the best calas explains how the small coves of the island behave, and the wind and beach finder shows which shore is calm on a given day.

Huelva and Benidorm

The other two designs look elsewhere. At Barceló Punta Umbría Mar the motif faces the Atlantic and the natural area of Los Enebrales, where a long, untouched beach meets dunes and a wood of junipers, sabinas and pines, a protected stretch of the Huelva coast. At Barceló Benidorm Beach it is the Playa de Levante and the unmistakable skyline of Benidorm, seen from a hotel on the seafront beside the old town, where beach, architecture and city life meet.

A collaboration that began with a backpack

The edition continues a partnership that started in 2025, when Barceló Hotel Group and Daniel Chong made a backpack from recycled fabrics. Daniel Chong is a designer of Chinese and Ecuadorian origin who studied design and communication at the Universidad de Palermo in Argentina. His collections are made in workshops in Madrid, Elche, Ubrique and Pamplona, only with local suppliers and with organic, recycled and sustainable materials.

For the hotel group the collaboration belongs to Barceló Regen, its sustainability strategy, which favours alliances with local suppliers and aims to have a positive effect on the destinations where the company is present.

A Mallorcan company with a world map

Barceló Hotel Group is the hotel division of Grupo Barceló, a family travel company founded in 1931 on Mallorca and still owned and run by the Barceló family. By number of rooms it is the second largest hotel group in Spain and one of the thirty largest hotel chains in the world, with 288 hotels and more than 65,000 rooms in 30 countries. It trades under four brands, Royal Hideaway Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels, and employs more than 40,800 people. The hotels, Illetas among them, are presented on the website of Barceló Hotel Group.